At the CMT holiday fair in Stuttgart, 79 people and teams from Baden-Württemberg were honoured as tourism heroes 2025.

With passion, dedication and full commitment every day, they contribute to making tourism one of the most important economic sectors in Baden-Württemberg: 79 outstanding personalities and teams were honoured as tourism heroes 2025 at this year's CMT holiday fair in Stuttgart. The award ceremony took place on the atrium stage under the moderation of entertainer Hansy Vogt. The certificates were awarded jointly by the Ministry of Economic Affairs, Labor and Tourism Baden-Württemberg, Tourismus Marketing GmbH Baden-Württemberg (TMBW) and the Baden-Württemberg Chambers of Industry and Commerce (IHK) (All Photos in this article thankfully belong to: Landesmesse Stuttgart GmbH & Co. KG“).

Diversity that shapes tourism

“Tourism is as multifaceted as the people who shape it.

The tourism heroes honoured today carry out their work with passion and dedication and represent the approximately 374,000 employees in the tourism industry in Baden-Württemberg.

The industry is supported by committed and hospitable people whose passion is to look after guests and to make the state of Baden-Württemberg accessible to locals and tourists.

We want to honour this commitment with this award," emphasized Dr. Patrick Rapp MdL, State Secretary in the Baden-Württemberg Ministry of Economic Affairs, Labor and Tourism, in his laudation.

Broad spectrum of the tourism industry covered

The awards cover a broad spectrum of the tourism industry. The honoured tourism heroes come from the areas of training and further education with a focus on service professionals, accommodation, the camping industry, commitment to the tourism industry with a view to securing skilled workers, leisure services and destinations, gastronomy with a focus on service professionals, sustainable mobility and the travel industry in general.

The award winners come from all regions of Baden-Württemberg - from Hohenlohe, the Kraichgau and the Kurpfalz, from the Swabian Alb to the Black Forest and Lake Constance.

Further information on the award-winning tourism heroes can be found on the CMT 2025 website. An overview of all award winners can be found here.

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